The amount of funds you should invest in SEO varies because of the prices offered by agencies. However, the practice shows that the high cost of services not always guarantees the success of your SEO campaign. Does an increased amount of initial investments correspond with the increase of the benefits gained? Is there a certain threshold for businesses necessary to reach to reap the rewards?
Nik Chaykovskiy, the leading expert of Semalt Digital Services explains what factors influence the return on investments in SEO.
The amount of time and money spent on a strategy affect volume and quantity. The compounding payoff is greatly affected by variations of the following elements. On this account, increasing the input of one or a few of these factors increases the rate of growth of the returns.
- Quantity is the amount of work done on a regular basis. Many quality links increase domain authority, while quality content increases the pages one has in Google’s index.
- Quality depends on the amount of time dedicated to the work done. Higher authoritative sources create more value hosting a single link than lower ranking sources hosting several links.
- Time. Returns from an investment are not instantaneous as they are a snowball over time.
Partial investments in a business that exists in a market with many competing sites would not yield as much results as it would have made out of the company, that had been invested for the development of content marketing strategy. However, there are alternatives that help in increasing site’s visibility with the minimal budget and investment requirements. A company can spread the content within a certain market niche or a local geographic area where it optimizes content for the target audience found in these segments. The result will be an increase in the relevance of content provided.
Another point of consideration is the level of quality that content needs to satisfy before being released. Poorly written content or thin content can trigger the Panda penalty that will significantly drop ranking on the search queue. It poses a threat to the brand’s reputation and visitor traffic to the website as well as any possible relationships with publishers who aid in link building. The minimum investment ensures the quality and potential for growth as businesses level is up to the competition. Ranking higher than competitors will require a content strategy that surpasses competitors and relies on the knowledge of the best practices in content marketing.
Complexity of Aspects
Taking into the account previously discussed points, we can come up to the following conclusions:
- Business gains greater returns if the amount of initial investments was increased as compared to one-o-one exchanges
- Competition limits the visibility for small investments, but not entirely making it impossible
- Achieving a certain threshold of quality for content and link building ensures that businesses gains the momentum
In conclusion, SEO is not an all-or-nothing strategy that demands an entire marketing strategy to see significant effect. Investing time and effort helps in achieving quality. Finally, the more investments one makes, the higher results he/she yields. Smaller investments are also effective if invested in the right way.