The astounding 2.6 billion of smartphones users worldwide evidently supports the fact that mobile phones have become a concrete part of our daily lives. The ever-increasing media rich content and the need to connect with their customers on a deeper and emotional level, have forced enterprises to sought new and effective ways of reaching their audience.
Undoubtedly, Mobile Apps are one of the top platforms companies have started to acquire to fulfil the purpose. And as more and more apps are pouring in the App Store and Google Play, it is safe to say that the app development industry is not going to slow any time soon. So what exactly are developers and users expecting from the industry in the future?
Let’s Discuss The Top Mobile App Development Trends That Are Highly Probable To Rule The Market Throughout 2017 and Beyond.
Accelerated mobile pages (AMP) affecting the web app development
It’s been some time since the inception of AMP from Google. Besides that, Google also announced the introduction of a separate search index for mobile web. The initiative is meant to change the app development trends from the core, specifically taking the SEO and web app dynamics.
AMP – oriented web apps will call for faster loading on mobile phones and also to diminish the bounce rates greatly. The feature will also help the publishers by promising increased ad exposure and maximum visitors. Undoubtedly, the technology is definitely in practice and we are certain of the increasing scope it has in store for us.
The miracles of AR and VR
The concept of augmented reality (AR) and virtual reality (VR) is nothing new, especially to the technology freaks. The technology has risen the bar in the gaming world by introducing the legendary titles such as Pokémon Go, Sky Siege, iOnRoad, etc. as some of the best examples of AR technology. While the global acclaim and use of VR devices including Samsung Gear, Google Cardboard, and Oculus Rift is no stranger to us.
Although the VR Technology is gaining popularity at a gradual pace, the augmented reality apps are edging at their peak, and we will experience the true potential by the end of this year.
It’s time for Artificial Intelligence now
According to Gartner, the investment in Artificial Intelligence (AI) will register around a staggering 300% more as compared to the figures in 2016. The incorporation of advanced analytics and cognitive interfaces into complex systems and machine learning tools will help enterprises in obtaining powerful insights unlike ever before.
Given the advantages and the paramount untapped potential in AI, several tech giants including Google, eBay, IBM, Facebook, etc. have acquired the businesses that were well-versed in the AI technology and expertise. We already have some really amazing AI apps in the name, Prisma, Siri, and Google Now, its easily evident the experts have tapped the surface until now, while the real potential is still hidden and waiting to be discovered in the years to come.
Say ‘yes’ to cloud-based apps
We are all familiar with the concept and huge use of cloud technology not only in the digital world, but also in our daily lives. Today, the cloud technology has finally found a way to converge with mobile apps. Now we have some really potent apps that have the capability to acquire huge data through cloud and take minimal space in your smartphone’s internal memory.
Consider Google Drive, Dropbox, and One Drive as only the starters in the new trend. According to a study conducted by Cisco research,cloud apps will be responsible to pull 90% of the total Mobile Data Traffic by 2019 at the global scale.
The advancements in the enterprise and micro-apps
The primary purpose of any Business Mobile App is to streamline and strengthen the vital organizational processes. Take Evernote for example, the app helps the team members in collaborating on projects from their own mobile phones.
On the other hand, a micro-app aims to target very specific operations and incur less load at the same time. Running hand-in-hand, both enterprise and micro-apps are doing well in their efforts to accomplish their goals. Here Facebook Messenger or a to-do list app are appropriate examples, allowing you to concentrate on a unique task at your disposal.
The data provided by Adobe states that about 77% of companies found enterprise apps as beneficial, while 66% are willing to invest in acquiring apps for improving and enhancing their operational efficiency. The enterprise app market is expected to rise to an astonishing worth of $430 billion. At the same time, the intensely focused and HTML-based micro-apps have their own say in the trends that is expected to stay strong though 2017 and beyond.
Increasing need for a better security
According to Gartner, 75% of Mobile Apps Fail to clear the basic security tests. Further, the data from HP indicates that around 70.6% apps can acquire access to external storage and 94.7% apps come with logging methods.
The attraction of wearable
As per the study conducted by International Data Corporation (IDC), the wearables market is going to witness a composite annual growth rate (CAGR) of 20.3%, resulting in about 213.6 million devices shipped within the next 4 years.The popular examples like Apple Watch Series 1, Google Daydream View, Pebble 2, and more are quite evident taking the Global Success of the Wearables.
The trend is likely to extend beyond the boundaries of the healthcare industry and enter into other promising markets as well.
The rise of m-commerce platforms
The digital payment service in the names of Google wallet and Apple Pay is gradually taking over the use of debit and credit cards. Hence, the increasing popularity in mobile commerce says it all.
Blended with wearables, the next-big-thing in the m-commerce is gradually taking a new shape through 2017, and most likely to continue further.Besides the foretold analytics and data collection, wearables will also greatly influence the deployment of m-commerce on a broader scale as well as the customer loyalty.
Nancy Lamas is a digital marketing enthusiast and has the experience of working with some of the best digital brands worldwide. Apart from her regular job, Nancy is also an accomplished essay writing service provider having a proven track record of helping college and university students in a variety of disciplines.