Most of the people use Instagram to access the videos and pictures posted by their friends, brands and the big influences.
These days, brands or businesses rely on it for marketing their products because people on Instagram are more likely to engage with brands (10 times more) than Facebook, Snapchat and Twitter.
To take the advantage of this billion people community, your profile should be looked good that has the ability to grab the attention of your audience.
Here, we have outlined some simple yet effective ways that marketer can use to optimize their Instagram profile to drive more outcomes and even give you free Instagram followers.
#1. Focus on the quality of followers:
As your ultimate goal is to gain more Instagram followers. For gaining a large network, consider focusing on the quality of your followers rather than quantity of your followers.
As most of the marketers think that large following count can create an optimized profile on Instagram. Because your brand becomes more credible when you have large following count.
But after a quick look at the business accounts of the world’s famous brands on Instagram, we have concluded that quality followers are much more important than the number of followers.
#2. Build a thoughtful content calendar
The interface of Instagram is quite different unlike another social network i.e. Twitter and Facebook where your content is not buried in the profile.
Rather, people can see your previous posts very easily. With this keep in mind, develop a thoughtful series of solid Instagram content that represents your brand.
#3. Choose a suitable handle
If you are a marketer and you have not created your business account or profile on Instagram yet then take your time and find a suitable and appropriate Instagram handle.
An appropriate and ideal handle can capture the attention of the users and build a loyal audience.
If your selected handle or username is taken by another user, you might take its possession by paying some bucks of money to the handle’s owner.
#4. Instagram profile images should match with your suit current campaigns
Update your profile from time to time. Some marketer doesn’t consider this tip but it a good way to keep your profile new. Update profile images that match with your current campaign.
You can also add logo variations and encourage the audience to check out your new Instagram profile image.
#5. Add emojis for fun
A lot of people come to Instagram for entertainment, fun, and pleasure. Because Instagram is a great platform for having fun with different media’s forms.
The best way to increase more fun is to add emojis to the description of your bio. Use them to replace the words and also add them at the end of the description to make it more compelling.
It also shows to your audience that your company is also relating to the younger Instagrammers.