Whether you are a new company looking to market yourself online or an established business trying to convert existing marketing to digital form, you need a good consultant on your side.
With Eyal Gutentag, you have access to his knowledge and expertise in the area of digital marketing. Here are some tips to keep in mind while creating your marketing platform.
Reach Out On Social Media
There is a fine line between engagement and badgering. When it comes to social media, good engagement means reaching out to your customers without overwhelming them with ads and promotions.
Stay aware of feedback from your customers so you know when you need to send more social media posts, or when not to send so many.
Be Flexible in Your Advertising
While people vary in the content they consume, most consumers agree that variety makes life more interesting. Try to avoid being a one-trick-pony with your digital marketing.
If you find your marketing is growing stale and you are only doing videos, try inserting some infographics. If engagement is dropping on your Twitter posts, try adding more to your Instagram feed.
Use the Right Colors
Human psychology has found certain colors make people react differently. For example, blue and green are thought to calm people and are good to use for vacation marketing campaigns. However, orange and yellow make people anxious and more likely to make quick decisions.
That is why these colors are used more often for sales and promotional events. Certain colors also create a feel for different eras and levels of sophistication. If you want to create a posh look, consider adding gem and metallic tones.
Digital marketing is important for any business existing in the age of the internet. Find what works for your company, but be open to changing as your customer base does.
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