Optimizing your website implies using different elements in an orderly manner such as keywords, page titles, meta descriptions, and links to other publications (links). The positioning is the place where your website is located when someone performs a search with an engine such as Google, Yahoo, or Bing. The elements on the website should be more orderly and this will help your website to appear among the first search engine results. Therefore, consider these aspects during the creation of your content so that you improve your website’s positioning, attract more visitors and potential customers.
Use short, clear titles that describe the content of your post, and include your keywords at the beginning and end. Use one to three keywords in the title. It will optimize the website and positioning. When searching for information, people turn to general terms that engines logically interpret. They also type in keywords to find specific content so make sure you have it in the title, meta description, and body.
The Meta Description
Make sure the meta description summarizes the idea of what you’re writing because that’s super helpful. This means adding a textual fragment in which you synthesize the topic you are addressing, and it appears below the title when a search is done. If you write a meta description that is too long, it will appear incomplete and will cause imprecision in those who want to access your information.
Use headings to highlight the subtitles of your content. This helps search engines and people identify the importance of what is coming next. Today Google, Yahoo, and Bing are so sophisticated that they take them into account so that the results, or the verification of the contents, are better organized. This option varies in each update and is distinguished by having a numbering: Title 1, Title 2, Title 3, which implies different sizes.
Use images that are related to the content, following these steps: the file name and the option “Alternative Text” must contain keywords. Use the size that corresponds to the size of the text area and in .JPG format. Do not upload large files, unless you need to. If you don’t have an image editor, use one online, like pixlr.com. It is friendly, intuitive, and free.
Although there are paid services like Zgraph SEO, which work to have your website appear among the first results in searches, the good practices shared above will help you to ensure that your SEO, or optimization, occurs organically, that is, to occur naturally to attract more potential customers.