A website for your business can help show off your brand’s identity to potential customers. It isn’t easy to maintain your business without a website. And when you are aware of this, it might become too late to salvage what you’ve put together.
People are more likely to buy your services or products only if they feel your business is trustworthy. A website is a great method to ensure your potential customers pay complete focus.
After recognizing the importance of having a website, you’ve decided to create an online presence for your company. What happens next? Does it suffice to design an online presence and not do anything afterward?
Does a website’s creation only guarantee the success of your business? The answer obviously will be “No.” You require website traffic. It is imperative to ensure that users visit your website to increase your reach and market share.
Traffic to your website comes from various sources, but the primary traffic source for most websites is organic search. It isn’t easy. This is the reason why many companies use the process of search engine optimization (SEO) to increase organic traffic.
It is undisputed that SEO is an extremely efficient method of driving traffic, but a disadvantage is that it can take a long time to attain the highest rank for your desired keywords.
If you’re in a competitive niche and want your site to be at the top of Google, this could take months or years.
It’s not necessary to be down because there are other SEO-related strategies to increase traffic to your website, increasing the number of people who visit your company.
Let’s be clear: having an SEO-friendly site isn’t good. This article isn’t an endorsement of ignoring SEO completely. Think of these strategies as ways to boost visitors to your site, while SEO will take time to take effect.
5 Ways to Increase Website Traffic Without SEO
There are a variety of methods that can help bring traffic to your site without using SEO-driven organic clicks. Here are a few:
#1. Social Media Marketing
Social media marketing could bring increased traffic to your site, increase brand awareness and ultimately, connect your target customers to your site.
Social media platforms such as Facebook or Instagram are home to more than 1 billion monthly users. This means that a lot of people will visit your site.
Every social media platform comes with its unique characteristics. Therefore, you must select the right platform to successfully run your social media marketing campaign.
Your social media marketing campaigns should be handled differently based on your industry.
For example, if you’re an IT company, you should focus on providing details regarding your products and advantages. However, when selling dresses, include photos of your clothing, as people would like to see the clothes first!
It is important to draw attention by sharing pictures; Instagram should be your preferred alternative. However, the first company might have better success with Twitter and Facebook.
LinkedIn is ideal for people who want to work with other companies, and Twitter is perfect for people whose work requires regular updates.
Facebook, Instagram, Twitter, TikTok, Reddit, and LinkedIn are among the most well-known and widely utilized social media marketing channels.
#2. Email Marketing
Marketing via email is a tried-and-true technique that can bring visitors to your site and increase the number of visits you receive from qualified leads.
A well-designed method of marketing through email will help you reach your targeted customers in a more personalized manner regardless of the age group you’re trying to reach or where they’re situated.
Marketing through email is an effective tool to increase traffic. However, you must adhere to some guidelines to maintain good ethical behavior.
The first rule of thumb is to get permission from your users before sending them an email – make them “opt-in” instead of purchasing another email list.
This could be accomplished through an action button on your site. It is important to clearly state why you want their email address and what they can expect from joining.
You may provide them with access to specific deals or articles they may find useful. After they’ve signed up, you can begin sending them emails. However, it is important to ensure that you don’t deliver more than what was originally promised.
If you said you’d be sending just one email per week, you must adhere to this. If you want people to open your emails, you must provide the value of each message you mail.
If you’ve just introduced a brand new service or product that you want to promote, include it in your emails and an online link to the promotion to make it easy for users to navigate your website.
#3. Content Marketing
You can create a lasting connection with your customers by providing high-quality content. The best content will be attractive to your visitors and compelling enough to make them want to return to your site regularly.
Content marketing isn’t the best option if you’re trying to get results quickly, as it’s similar to SEO but with a different approach. However, it’s the best way to bring more customers to your site over the long term.
Audio files, PDFs, data visualizations, ebooks, and books, among others, are all instances of content marketing. While each is useful in its way, infographics are favored by many people for two reasons.
First, displaying charts, statistics, and graphs to back up your numbers and data increases the credibility of your target audience. In addition, many readers enjoy visual content because the brain processes visual information more efficiently than text.
#4. Pay-Per-Click Advertising (PPC)
Pay-per-click (PPC) advertising displays your content to the public whenever they search for specific keywords on the internet.
PPC will require you to pay money for advertisements, not unlike SEO; however, it’s a good method for those looking to get more attention for their brand within a brief time.
Most people only click on websites if they know the subject matter. PPC lets you utilize the ad extensions while advertising with Google. Ad extensions assist users in knowing your website and making your ads stand out.
Another advantage of using PPC is that it’s quantifiable and trackable through the help of things such as using the Google Ads tool, which is paired together with Google analytics. You can track your campaign’s performance, including impressions, clicks, and conversions.
#5. Display Advertising
Display advertising isn’t the equivalent of PPC. That displays advertisements based on keyword searches on Google.
Display advertising is a type of online marketing where advertisers promote their goods or services through images, banners, and videos on third-party websites depending on the behavior when they search or on the keywords they’ve used previously.
Advertising on site placement, contextual advertising, and Remarketing are the three main kinds of display ads.
Display ads are an advantage for those who want rapid results, as they may trigger faster conversions for the brands they advertise.
Once you have a better understanding of how to boost your website’s website traffic with SEO, you can think of and implement them and combine these strategies to draw more people to your site and increase the visibility of your company’s name online.
Remember that SEO improves the number of visitors and guarantees your site will get better rankings on search engines over time.
Therefore, you must be sure to work on it for your website regardless of whether you’re using other strategies that are not SEO-related.