In your pitch, telling stories is similar to constructing your product or business in a captivating way. What is the best way to convey this in your presentation?
Begin with your captivating introduction and summary, and follow each slide, connecting them to end with your goals for the future along with your budget.
The goal is to keep the people watching your presentation interested enough that they are eager to read or hear the conclusion.
Tips for a Successful Pitch Deck & Grow Business
#1. Make Your Pitch Personal and Relatable
One of the most effective ways to make your pitch make an impression is to make your pitch personal to your co-owners, you and investors.
It would be ideal if you could explain the value of this venture for your team. Also, you must sell this vision to investors and explain why they should join in with what you’re working on, Sexton says. Sexton.
It’s never a bad idea to add an element of personality and emotion to your pitch since it will help to convince potential investors about your enthusiasm and dedication.
Many pitches are consumed by numbers and projections instead of providing a clear overview of the brand’s background and the people who are behind the brand.
The goal is to make an impression and be distinctive, and this can be most effectively achieved by having a persona of your pitch and being relevant to investors you may be able to attract.
“That does not mean that you should talk as if you’re at a casual hangout at the bar, but try to make it a relaxed (but professionally) conversation. It’s harder to refuse someone if emotions are involved,” explains Sexton.
Furthermore, personalizing it implies making it accessible. “The better remembered, well-organized and concise an outline, the more the chance investors are likely to remember the presentation.
It is essential to hit each mark in a manner that makes it feel like you gave investors a guided tour of the whole idea to make it clear,” says Miller.
#2. Ensure You Have a Realistic Financial Plan
One of the biggest problems with investor pitch decks lies in the section on finance. “Entrepreneurs frequently present unrealistic financial results for the short term that result in a loss of credibility with their target audience.
If an entrepreneur can demonstrate they comprehend the current realities of their company and have a plan to make it the next major thing, it can help make them stand out,” says Now.
A sensible financial plan is a thing the majority of investors will be seeking.
Graham Davis, CEO of Addition Finance, says you must include these aspects on the slide that outlines your financials in your presentation:
- How much cash you’re looking for
- How do you think the financing will last?
- What are the most significant milestones you expect to achieve through the funds?
- What will your primary profit-making strategy be?
- Who are your current or previous investors (if they are)
Although it may be challenging to incorporate into the pitch you are preparing, it will benefit investors in knowing precisely what you require.
“A big mistake most entrepreneurs make is not inquiring at the end of their presentation. It’s best if you asked for the things you’re after regardless of whether it’s another meeting, investment capital, or anything different,” explains Now.
The data gathered by Medium discovered that just 67 per cent of pitched decks had the dollar amount of the ask. This is a bit surprising given that financials are what many investors are focused on.
The adage rings true in this instance If you don’t inquire for help, the answer is non. It is recommended that you always include an accurate financial plan in your pitch, which describes what you’ll need from an investor to reach it.
Nail Your Pitch to Investors Every Time
Preparing a presentation to present to investors is an overwhelming undertaking. But, if you spend time creating a compelling pitch deck, you’ll have a better chance of getting the investment you require to get your plan or company up and running.
Are you ready to start? Let Incfile assist you with our essential resources and tips for small business entrepreneurs and owners.