Anyone who has an online business will want to increase sales as soon as possible. While you can make some dramatic changes to your website, all it takes is a few tweaks and changes to your website. There are many ways to improve your sales. This guide will show you how to increase your sales this week with some minor tweaks that you can quickly use for conversion optimization so you can make money from home.
Personalize Your Call-to-Actions
Measuring your conversion rates is crucial for increasing sales. Most of your conversions come from your call-to-action. A call-to-action (CTA) is a part of a page that tells your customers to make a specific action. For example, this could come in the form labeled “Buy Now.” Call-to-actions can ask customers to do other things, such as follow a social media account, share content, or subscribe to an e-mail newsletter.
Personalized call-to-actions are better and more specific. While it doesn’t address a specific group of people, it takes into account where they are in the customer journey. Tailoring your call-to-action to whether users are leads, paying customers, or visitors can help increase conversion rates. Keeping the customer journey in mind is important when creating your call-to-action.
Writer Tighter & Clear Headlines
Headlines are also important for increasing sales. Whether you’re writing a headline for an article, blog post, homepage, landing page, product page, or squeeze page, the headline is the first thing your visitors will read. You should create a headline that makes them want to keep reading which leads to customer success.
The first thing you should do is make your headline clear. Who’s your target customer? What are you doing for them? The more information your headline provides, the more people will click on it.
You should also make your headlines tight so they’re not too long. Review each of the headlines on your website, including your blog, homepage, and product pages. Does it keep your target audience in mind, what you do for them, and what they can achieve? If it doesn’t, then rewrite your headlines with this focus in mind.
Since your call-to-action should be the focal point of your website, you should de-clutter your navigational menus. By reducing the navigational elements on your homepage, your customers’ eyes will gravitate to the call-to-action. This will make them more likely to click on your call-to-action rather than bounce around from one page to the next.
That doesn’t mean you should do away with the navigational elements. It only means these elements shouldn’t distract your visitors from the other elements on the page. The less navigational elements at the top of the page, the more the other elements on your homepage will stand out.
Add Pop-Up Offers
Whenever people hear the word “pop-up” they’re taken back to the year 1994, when it was impossible to escape these ads. When used strategically and sparingly, pop-up ads can decrease shopping cart abandonment and increase conversions. Your pop-up ads will perform well if you offer something useful that appeals to your target audience.
For example, if you offer a freebie or special promo that your visitors will want to use, the pop-up window will be considered as a gift instead of a disturbance. If you want to attract more leads, you can use a pop-up box to encourage visitors to provide their name and e-mail address in exchange for a discount.
Add Whitespace to Your Website
Your website should have plenty of whitespace between the elements, photos, and text on your website. Otherwise, your website will look crowded which decreases customer success. It’ll make it hard for your visitors to navigate between the different elements on your website. Decluttering your website leads to double the conversions when you remove the unnecessary elements and increase whitespace.
Replace Your Stock Photos
Don’t feel bad about using stock photos on your website. Most small businesses can’t afford to have professional photos taken of their team or products. If you do choose to use your own photos, you should have pictures of your team and products are taken in their natural environment instead of a white background. You could see a 161% increase in conversions just by replacing your stock photos.
You can increase online sales this week by using some of these minor tweaks. You don’t have to scrap your website and design a new one to make money from home. Sometimes all it takes is writing personalized call-to-actions, removing navigational elements, and exchanging stock photos can be enough to increase sales. Try two one or two of these tweaks every few months so you can get the most out of your business.
Author Bio: Douglas Pitassi is a small business blogger and freelance writer.